Media & Entertainment
Media and entertainment is a huge sector and it caters to the human requirements in so many ways. It includes entertainment, broadcast, publishing, printing and portal companies. Hence, IT solutions and services across the value chain, mean a mandatory requirement from production level to distribution.
Cognib’s Media & Entertainment business empowers various media companies by providing the much-required data through analytical responses of the audience and keeps them abreast of the technological advances and their contemporaries. Also, it allows competitive advantage through faster time to market and reduced Total Cost of Ownership. Cognib’s range of solutions spans a broad spectrum of applications to cater to all the sectors including entertainment.
- Audience Development
- Subscription & Profile Management
- Audience Interaction
- Audience Data Capture
- Promotion & Discount Management
- Telemarketing Campaigns
- Email Campaigns
- Customer Relationship Management
- Time-series Analysis and Forecasting
- Subscription & Profile Management
- Financial Analysis and Reporting
- Sales Trend Analysis
- Demand Forecasting
- Price and Promotional Analysis
- Vendor Analysis
- Identify Advertising and Subscriber Prospects
- Profitability Analysis
